Recap of commercial radio
3 Purposes of commercial radio:
1) Advertising
2) Artists -events:£, competitions:-Calling
3) Selling newscasts -Texting
-Tweet
List 2 regulators:What do they do:
Ofcom, ASA/ codes:
-Use of Children- Watershed
- Ethics- Fair Play
Radio centre: look at scripts and say whether it is suitable for young viewers.
Humour in adverts:
-Stereotypes
-Play on words
-Repetition of an advert in a advert break
Shock in adverts:
-Character (Voice of child)
-Narrator- Narrative
-Sound- Digetic
- Non Digetic
-Music- Instrumentals
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-THINK: Bet advert
-Creepy quiet voice trying to make you think about what you might cause. for example hitting a kid.
-Makes you think and have to make a decision about what you are going to do whilst driving
-Informs you that you might be driving to fast.
-Rhetorical question when saying a statement.
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-Trivia:
1)Mazooma mobile.com X
2)MacDonalds 1
3)Nike 1
4)Pringles 1
5)Rice Krispies 1
6) X 9
7) Priceless 1 ---------
8)Think X Apple 13
9)British Airways 1
10)Child line X BT
11) Lorial 1
12)Tesco 1
13)KFC1
--------------------------------------------------------------------------------------------------------------------------
Styles of Adverts:|
-Animation |
-Shock |
-Humour |
-Intertextuality |
-Stereotypes |
----------------------
1) Advertising
2) Artists -events:£, competitions:-Calling
3) Selling newscasts -Texting
-Tweet
List 2 regulators:What do they do:
Ofcom, ASA/ codes:
-Use of Children- Watershed
- Ethics- Fair Play
Radio centre: look at scripts and say whether it is suitable for young viewers.
Humour in adverts:
-Stereotypes
-Play on words
-Repetition of an advert in a advert break
Shock in adverts:
-Character (Voice of child)
-Narrator- Narrative
-Sound- Digetic
- Non Digetic
-Music- Instrumentals
--------------------------------------------------------------------------------------------------------------------------
-THINK: Bet advert
-Creepy quiet voice trying to make you think about what you might cause. for example hitting a kid.
-Makes you think and have to make a decision about what you are going to do whilst driving
-Informs you that you might be driving to fast.
-Rhetorical question when saying a statement.
--------------------------------------------------------------------------------------------------------------------------
-Trivia:
1)Mazooma mobile.com X
2)MacDonalds 1
3)Nike 1
4)Pringles 1
5)Rice Krispies 1
6) X 9
7) Priceless 1 ---------
8)Think X Apple 13
9)British Airways 1
10)Child line X BT
11) Lorial 1
12)Tesco 1
13)KFC1
--------------------------------------------------------------------------------------------------------------------------
Styles of Adverts:|
-Animation |
-Shock |
-Humour |
-Intertextuality |
-Stereotypes |
----------------------
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