Recap of commercial radio

3 Purposes of commercial radio: 
1) Advertising
2) Artists                          -events:£, competitions:-Calling
3) Selling newscasts                                               -Texting
                                                                                -Tweet
List 2 regulators:What do they do:
Ofcom, ASA/ codes:
                     -Use of Children- Watershed
                     - Ethics- Fair Play

Radio centre: look at scripts and say whether it is suitable for young viewers.


Humour in adverts:
-Stereotypes
-Play on words
                                                              -Repetition of an advert in a advert break                                                                               
                                                                                               
Shock in adverts:                                                                      
-Character (Voice of child)                                                      
-Narrator- Narrative                                                                
-Sound- Digetic                                                                      
           - Non Digetic                                                                
-Music- Instrumentals                                                              
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-THINK: Bet advert
-Creepy quiet voice trying to make you think about what you might cause. for example hitting a kid.
-Makes you think and have to make a decision about what you are going to do whilst driving
-Informs you that you might be driving to fast.
-Rhetorical question when saying a statement.
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-Trivia:
1)Mazooma mobile.com X
2)MacDonalds 1
3)Nike 1
4)Pringles 1
5)Rice Krispies 1
6) X                                         9
7) Priceless 1                     ---------
8)Think X Apple                   13
9)British Airways 1
10)Child line X BT
11) Lorial 1
12)Tesco 1
13)KFC1
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Styles of Adverts:|          
-Animation          |
-Shock                 |
-Humour              |
-Intertextuality     |
-Stereotypes         |
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