notes

3 Purposes of commercial radio:

 Advertising, profit, promotion of the artist

List 2 regulators:

 OFCOM: remove or edit if not suitable
ASA: Edit and remove

name 3 codes in audience to regulators:

 Use of children(Watershed)- after 9pm swearing, violence is allowed.
Ethics, politics, Fair play

List 2 styles of radio commercials:

Humour, shock

List 2 persuasive devices in radio:

 Perform, persuade, and sell
========================================================================
 Maslow's Hierarchy of needs:
*Esteem needs: respect, confidence, admiration, self confidence, self acceptance, self-worth.(4)
*Physiological needs: food, drinks, sleep, relief from pain. (1)
*Self actualisation: fulfil one's potential, develop potential, do what you are best suited for, discover the truth about your self, create beauty, produce order, promote justice. (5)
* Safety needs: security, protection, order and freedom from danger. (2)
*Love and Belonging needs: Friends, companions, being part of a group or family. (3)
========================================================================


Comments

Post a Comment

Popular posts from this blog

26.1 marinas assignment: The Theory of Films

Image
26.1: Theory of Films  In this assignment I’m going to be talking about the different techniques, codes and conventions, and theories two different directors use in their films and their genres.  Auteur Theory: The director I am choosing to write about is Tim Burton. The theory I would link Tim Burton to is the auteur theory. The first way that he uses the auteur theory is, by using the same actors e.g. Johnny Depp and how he uses him as a main character in Charlie And the Chocolate Factory, Edward scissor hands, A nightmare Before Christmas(animation), and Corpse Bride (animation). A list of his films Are Charlie And the Chocolate Factory, Edward scissor hands, A nightmare Before Christmas(animation), and Corpse Bride (animation), Alice in Wonderland, Alice through the looking glass, Beetlejuice 1 & 2, Batman (1989), Frankenweenie, Planet of the Apes (2001), Batman Returns. Tim Burton uses the same actors in most of his films which is the use of the auteur theory.
Read more

what to do to considerate making an advert

Image
In this assignment I will be talking about two different and contrasting radio advertisements. The two types of commercials I will talk about is shock and humour. The commercial I'm going to talk about for shock, is the THINK adverts and for humour I am going to talk about, Go Compare. The first contrasting advertisement I am going to talk about is, the theme of shock and the advert is the THINK road safety miniseries. The THINK miniseries radio advert fits into the idea of shock as it gives messages about what could happen to you if you do not behave by the road. THINK advertisements were produced by THINK in 2010. THINK is promoting road and child safety and trying to help improve it. They are adverts that are being serious and formal to warn people what can happen especially to young children. The structure of these adverts is that they’re part of a series which includes 4 kids and they each have a different story about what happened to them. This miniseries is successful at
Read more

Film in Theory

 Tsk 1: Film in Theory  structuralism: films  convey meanings through the use of codes and conventions a bit like the way languages are used to construct a conversation.  semiotics: semiotic analysis is a way to explain how an audience makes meaning from   codes.  auteur theory:     the director is viewed as the major creative force when creating the films. It first came around in France in 1940s. feminism: Feminism in films is the way in which women are protrude by subverting and reinforcing different stereotypes towards women.  Queer Theory:  Queer theory  is a field of critical  theory  that emerged in the early 1990s out of the fields of  queer studies  and women's  studies . an example is  Scorpio Rising Marxist:   Marxist film  makers  would employ radical editing and choice of subject matter, as well as subversive parody, to heighten class consciousness and promote  Marxist  ideas. the film Theorem is an example of this.  Psychoanalytic film theory:   The theor
Read more