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what to do to considerate making an advert

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In this assignment I will be talking about two different and contrasting radio advertisements. The two types of commercials I will talk about is shock and humour. The commercial I'm going to talk about for shock, is the THINK adverts and for humour I am going to talk about, Go Compare. The first contrasting advertisement I am going to talk about is, the theme of shock and the advert is the THINK road safety miniseries. The THINK miniseries radio advert fits into the idea of shock as it gives messages about what could happen to you if you do not behave by the road. THINK advertisements were produced by THINK in 2010. THINK is promoting road and child safety and trying to help improve it. They are adverts that are being serious and formal to warn people what can happen especially to young children. The structure of these adverts is that they’re part of a series which includes 4 kids and they each have a different story about what happened to them. This miniseries is successful at ...

semiotics H/W for Harry

Who are the  two linguistic philosophers  that semiotics is developed from?   the Swiss linguist  Ferdinand de Saussure  and Pierce and more recently from  the work of French 'structuralist' Roland Barthes in the 1960's. Which  French ‘Structuralist’  recently developed this media concept? The two methods  Roland Gérard Barthes was a French literary theorist, philosopher, linguist, critic, and semiotician.  he influenced the development of many schools of theory, including structuralism, semiotics, social theory, design theory, anthropology, and post-structuralism. Describing the TEXT is called:  Descriptive text Myths and associations with the TEXT is called   Connotations What quest is at the heart of the semiotic approach? The Meaning Identify the factor that is given for readings of a media texts that determines the variety of meanings it can give?  A variety of meanings are possible depending upon the cul...

script//plan

1 Coldplay 2 How to get a music video or audio: go on google. Type y2mate.com   Go on YouTube   Choose a song Copy the link and pace onto y2mate.com Choose audio or video Press download. How to take a screenshot: Press cmd+shift+4  3 ·         A sky full of stars ------------- Live/ In concert ·         A head full of dreams--------  CGI      Talk------------------------------ Narrative 4) Script A sky full of stars: 1.A sky full of stars is a live performance music video as it is performed on kings street in Sydney.--2.At the start of the video there is a natural camera movement of the camera shaking with sound effects of the street so cars, talking etc. when Chris Martin starts to walk on the street around the corner you see, people with their phones out taking photos/videos of him walking along the streets with different instruments.(insert vid/ph...

26.1 marinas assignment: The Theory of Films

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26.1: Theory of Films  In this assignment I’m going to be talking about the different techniques, codes and conventions, and theories two different directors use in their films and their genres.  Auteur Theory: The director I am choosing to write about is Tim Burton. The theory I would link Tim Burton to is the auteur theory. The first way that he uses the auteur theory is, by using the same actors e.g. Johnny Depp and how he uses him as a main character in Charlie And the Chocolate Factory, Edward scissor hands, A nightmare Before Christmas(animation), and Corpse Bride (animation). A list of his films Are Charlie And the Chocolate Factory, Edward scissor hands, A nightmare Before Christmas(animation), and Corpse Bride (animation), Alice in Wonderland, Alice through the looking glass, Beetlejuice 1 & 2, Batman (1989), Frankenweenie, Planet of the Apes (2001), Batman Returns. Tim Burton uses the same actors in most of his films which is the us...

notes

3 Purposes of commercial radio: Advertising, profit, promotion of the artist List 2 regulators: OFCOM: remove or edit if not suitable ASA: Edit and remove name 3 codes in audience to regulators: Use of children(Watershed)- after 9pm swearing, violence is allowed. Ethics, politics, Fair play List 2 styles of radio commercials: Humour, shock List 2 persuasive devices in radio: Perform, persuade, and sell ========================================================================  Maslow's Hierarchy of needs: *Esteem needs: respect, confidence, admiration, self confidence, self acceptance, self-worth.(4) *Physiological needs: food, drinks, sleep, relief from pain. (1) *Self actualisation: fulfil one's potential, develop potential, do what you are best suited for, discover the truth about your self, create beauty, produce order, promote justice. (5) * Safety needs: security, protection, order and freedom from danger. (2) *Love and Belonging needs: Friends, ...

Recap of commercial radio

3 Purposes of commercial radio:  1) Advertising 2) Artists                          -events:£, competitions:-Calling 3) Selling newscasts                                               -Texting                                                                                 -Tweet List 2 regulators:What do they do: Ofcom, ASA/ codes:                      -Use of Children- Watershed                      - Ethics- Fair Play Radio centre: look at scripts and say whether it is suitable for young v...

making a complaint about an advert

How to make a complaint! 1) Go on the ASA website 2) Go on 'make a complaint' 3) Read the info and download the complaint form 4) After completing the form send it.

What I have learnt H/W for Harry

WHAT I HAVE LEARNT SO FAR!! So far in media I have learnt about the 10 different media skills for example: Planning(production schedule), writing (journalism, script writing), the three types of production (pre-production, production, post production),Presentations, ideas development, graphics (photoshop etc), marketing   (target audience, genre), and contingency (back up plan). I have also learnt about the different media industries and their forms and texts for example: film, music, animation, audio (radio and podcast), websites, TV, video games (which involve escapism) aimed at 7 to 35 year olds, press (newspaper,  books, magazines). I also learnt about iconography and how the iconography of a horror film would usually be blood, thunder, high/low pitched tension building music. I have learnt the difference between cross over genres and sub genres as a cross over genre is when you have a film genre mixed with a game, TV etc for example an action TV programme, Action f...

Film in Theory

 Tsk 1: Film in Theory  structuralism: films  convey meanings through the use of codes and conventions a bit like the way languages are used to construct a conversation.  semiotics: semiotic analysis is a way to explain how an audience makes meaning from   codes.  auteur theory:     the director is viewed as the major creative force when creating the films. It first came around in France in 1940s. feminism: Feminism in films is the way in which women are protrude by subverting and reinforcing different stereotypes towards women.  Queer Theory:  Queer theory  is a field of critical  theory  that emerged in the early 1990s out of the fields of  queer studies  and women's  studies . an example is  Scorpio Rising Marxist:   Marxist film  makers  would employ radical editing and choice of subject matter, as well as subversive parody, to heighten class consciousness and pr...

media analysis work for charlie and the chocolate factory

                                                  Charlie And The Chocolate factory Genre: Charlie and the chocolate factory is a fantasy adventure film. Content analysis:  The film is about a young boy Charlie Bucket who lives a poor, simple life with his parents and grandparents in a small house close to the Wonka factory. For years the factory had been closed but then one day, the owner Willy Wonka decided to open it to five different lucky people who finds a golden ticket. Narrative analysis: The narrative analysis of Charlie and the chocolate factory is based off of the book. the film and book helps to say an important message of money doesn't bring you happieness as charlie lives in a small, collapsed house with his family, but is a happy person who isn't selfish, spoilt, or rude , demanding person. The film helps show that all money does is make...

Analytical Approaches

  Analytical Approaches   Methods:  1. Give a short description of each and an example if possible from a short film of your choice:  film: Avengers  Infinity War Genre Analysis: Avengers  is a SCIFI film. Content Analysis:Avengers Infinity war is a film about how the mad titan Thanos is trying to wipeout half of the universe to bring peace to the universe. Thanos goes around with his powerful children the 'Black order' to help him collect all six infinity stones for his infinity gauntlet and snap his fingers.  There is a group of super heroes who come together and fight Thanos and his army they are called The Avengers. Narrative Analysis: The narrative in Avengers Infinity War is how the mad titan,'Thanos' is trying to collect all the infinity stones so he can wipe out half of the universe and bring balance to the universe which, meant having to take sacrifice's that he didn't want to take. Meanwhile a large group of superheroes join forces...