3 Purposes of commercial radio: Advertising, profit, promotion of the artist List 2 regulators: OFCOM: remove or edit if not suitable ASA: Edit and remove name 3 codes in audience to regulators: Use of children(Watershed)- after 9pm swearing, violence is allowed. Ethics, politics, Fair play List 2 styles of radio commercials: Humour, shock List 2 persuasive devices in radio: Perform, persuade, and sell ======================================================================== Maslow's Hierarchy of needs: *Esteem needs: respect, confidence, admiration, self confidence, self acceptance, self-worth.(4) *Physiological needs: food, drinks, sleep, relief from pain. (1) *Self actualisation: fulfil one's potential, develop potential, do what you are best suited for, discover the truth about your self, create beauty, produce order, promote justice. (5) * Safety needs: security, protection, order and freedom from danger. (2) *Love and Belonging needs: Friends, ...
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